Old media must embrace the amateur.

Clicking through my regular morning reads from my RSS feeds I came across this article 'Old Media Must Embrace The Amateur'  by Tom Glocer (head of Reuters), on the Financial Times. I have to say this is right along the discussion lines of a lunch we had yesterday with an 'Old Media' source.  Actually, I think these guys get it. Unlike some discussions we've had with local media outlets, there wasn't a 'circle-the-wagons' type mentality. Change is constant and if history teaches us anything, it's the folly of fixed defenses. Here are some of the more interesting snippits but the articles worth a read.

Niches more profitable than hits?